History of the Pepperoni Roll


Pepperoni rolls have been a West Virginia favorite since the 1920’s. This simple idea of baking the zesty pepperoni into the fresh baked rolls came to Julia Chico as an inventive way to serve fresh, easy snacks to her family. This has been a tradition in the Chico family for generations. Julia’s son, Samuel Chico Jr. decided that this little family secret should be shared.  So, the home of Julia’s Pepperoni Rolls® was founded!  Soon everyone in Morgantown, West Virginia and the surrounding areas were enjoying these delicious rolls.          

Currently there are quite a few small bakeries in West Virginia that produce pepperoni rolls. Most of these bakeries began as small businesses and continue to be operated in that way. However, outside the state of West Virginia you are not likely to find a bakery that produces these delicious rolls.

Third generation owner, Samuel A. Chico, III, had the vision to make Chico Bakery the largest producer of pepperoni rolls in the nation. Sam wanted to share this West Virginia secret with the rest of the country.  Today, Chico Bakery is the largest provider of pepperoni rolls in the country, providing delicious Julia’s pepperoni rolls to every state in the nation!